Krealogi’s — An App Feature Development of CRM, Cash Flow, and Integration with Logistics for a Business

⚠Disclaimer: Remember this UX Case Study Challenges from Digital Talent Scholarship (DTS) PROA UI/UX Design 2022 held by the Ministry of Communication and Information Technology in collaboration with Skilvul and Challenge Partner Krealogi. That any fonts, logos, and colors is the property of Krealogi. We use those stuff only for learning materials.

Overview

Originally Krealogi was established to facilitate sellers and producers of woven crafts to record, monitor business, offer products, and allocate work orders to villages or other groups of craftsmen. But now, the Krealogi application can help MSME business players to sharpen their abilities in managing the business. It can assist business processes ranging from recording raw materials, recording orders, and production planning to business reports.

Currently, Krealogi doesn’t have a user-friendly application design for its target users. In addition, Krealogi needs to develop features that are not yet available (Simple CRM, Cash Flow Feature, and Integration with Logistics) to make it easier for users to run business processes.
That way, we need to do data collection research, classify problems faced by users, find feature development solutions, and be able to describe features that are suitable for users.

Team: Yosep Handoko, Falya Kautsar, and Putri Amalia

My Role: UI/UX Designer

Timeline: 2 Month

Tools: Figma, Google Doc, Spreadsheet, and Zoom.

How to develop Simple CRM, Cash Flow, and Integration with Logistics Features in the Krealogi application?

We started this project by conducting a competitor analysis of similar applications with Krealogi. We find out the good and bad of application with the constraints faced by users, and find out the development of features in the current application market.
We analyzed data from three examples of apps similar to Krealogi, then compared them for each feature they had.

After getting information from competitor applications, we use the information as a reference for developing the Krealogi feature. Then we describe all the pain points that users face when using the Krealogi application.

From the problems that we have found, we determined challenges and actionable statements using the HMW (How Might We) method. So we found the following challenges:

Solution Design

After determining the challenges for the development of the Krealogi feature, we grouped them according to the pain points faced by the user. From this step, we further discover what features should be developed and made to improve the Krealogi application.

After brainstorming to determine what features to make, we found some features that need to be develop. That is group discussion features, articles, sales target notifications, adding accounts payable features (debit-credit), and integration with logistics.

User Flow

From these features, we then create a user flow from the initial stage until the user can find these features. This step is to make designers easier for making interface designs and find out the user flow of every feature.

Design Interface

Thereafter, we continue the next step is design carried out for several changes or development of the visual design features in an application. At this step, we started by creating a wireframe and then designing the User Interface according to the flow.

Wireframe

Mockup UI

Prototyping

Testing

Following our plan, we need validation of our products to get suggestions and input so that the product can be used according to user needs. We conducted in-depth interviews and usability testing with one respondent through a Zoom meeting, using a System Usability Scale (SUS) to calculate the usability of product/system and Single Ease Question (SEQ) to calculate the overall product/system.

Research Scenario

1. Introduction
2. Q&A Session
3. 1st Usability Testing Session (Login & Grup Discussion features)
4. 2nd Usability Testing Session (Record Transactions, Accounts Payable and Sales Target)
5. 3th Usability Testing Session (Delivery features)
6. 4th Usability Testing Session (Provide contact access on the application, input Orders on the Order Record Form, Search for MSME Articles on the Related Articles Menu)
7. Post-test Questions

Research Finding

1. Easy login & registration
2. The visuals of the MSME discussion feature are good
3. Suitable for recording transactions
4. Suggest that the sales target summary contains a record of the monthly target comparison
5. Notifications and sales targets are new interesting features
6. Order details are complete
7. Feature articles are very informative for app users
8. The addition of a new debt-receivable feature is good

SUS Result

System Usability Scale (SUS)

SEQ Result

SEQ Score, Info: Greener is better.

From the result above, we need to be concerned about the consistency of new features and systems. And we need to prepare for In-Depth Interviews and Usability Testing well. But to Krealogi’s product development process is doing well.

Closing

Thank you so much for reading this UX case study until the end. Also thank you to my mentor Mr. David, the team, and Digital Talent Scholarship (DTS) for organizing the UI/UX Design batch program. This event is very useful for improving my skills. I am also open to discussion and feedback for this case study. Lets connect in Linkedin or Dribbble.